Having dreams is important but when I think of dreams I think of cloudy thoughts that will most likely never happen. VIsion moves people. For everything you do, you should have a vision. The clearer the vision, the better chance of true success and happiness. This is especially true in the results of your business, whether an owner or employee.
If everything went right, can you imagine the outcome in the finest detail?
It’s amazing to me how many people I talk to about marketing have no clear idea of what they want the results to be. Business, entrepreneurship and marketing are multi leg marathons, not sprints.
Imagine if I dropped you in Brooklyn NY and said, “I want you to win a marathon”. You would look at me like I am nuts. So how do expect to win and enjoy at what you are doing without a clear vision of where you are going?