Podcasting is the buzzword right now in inbound marketing.
Everyone is hopping on the bandwagon to jump in on the fun, but it takes a lot of work to stand out and create a great show.
Instead of launching your own show, what’s a better alternative? … Be a guest on other people’s shows!
Tom Schwab has built a business that does just that. If you’ve ever wanted to get in front of a laser targeted audience, there’s no better inbound strategy. It doesn’t stop there. When you combine the potential for repurposing content, back links, and the ability to talk directly to your audience, podcasting has the potential to be a home run for your business.
What you’ll learn in this episode:
- Tips for repurposing your story
- Why podcasting is the new way to network
- How to create visitor magnets
- Why being a guest on a podcast is like fishing in a barrel
More about Tom
Reading Now:
- Mindset: The New Psychology of Success | by Carol S. Dweck
Favorite Business Book:
- Thou Shall Prosper: Ten Commandments for Making Money | by Rabbi Daniel Lapin
Mindset Principle:
- The growth mindset
Business Advice:
- Build relationships. It’s not about chasing a transaction.
Favorite Quote:
- “What’s ordinary to you is amazing to others.” – Derek Sivers
Connect with today’s guest:
Interviewvalet.com/TAO – Go here to learn more about Tom and the service he offers
PSST…
Request to join Ian’s new Facebook Group