Most marketers take their products to existing markets without realizing that the odds are stacked against them from the beginning. Creating a unique spot and conditioning the world to think about a problem differently is the only way to make the market come to you. Christopher Lochhead has been the CMO for 3 different companies and has given many lectures on the importance of Category Design.
What you’ll Learn:
- Why introducing a product into an existing market can be a risky decision
- How to use category design in your business
- How to make people want your solution
Connect with Christopher:
- Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
- Legends and Losers Podcast
Links and Resources: