If you want your business to be noticed, you have to give some focus to your SEO ranking. SEO stands for Search Engine Optimization, and it basically means knowing how to create a website that appears on the top pages of Google for certain search terms.
In the past, SEO used to be contingent on only links. Now, things are more content-based. Google and other search engines take into account just how long people spend on your webpage. While written copy can be valuable, but it likely won’t keep viewers on your page for very long, thus lowering your page ranking.
Videos are great at anchoring viewers to your page. If you have a well-told story through a video, you’ll have more viewers and longer page stays. This will skyrocket your SEO page ranking.
People use Google as a referral because they trust Google. If you’re looking for a specific service business in a city, you’ll search for precisely that. You’ll need your business to be on the top of those results to gain an audience.
Once you get your target audience to your web page, you need to know how to keep them there. Having quality customer story videos in the right places on your website can not only keep your visitors on your business page longer, but it will increase their trust in your business. That means higher conversion rates for your business!
Listen to the full episode to learn more about boosting your SEO ranking with your customer stories on the Garlic Marketing Show podcast!
What you’ll learn:
- How SEO works
- The value of SEO ranking
- How customer stories supplement SEO through virtual referring
Links and Resources:
- Episode 88: Your Business’s Hero’s Journey with Stefan Georgi
- Episode 87: Mastering the Virtual Referral with Customer Stories
- Episode 86: Marketing Your Business from Your Couch with Tabitha Carro