In this week’s episode of the Garlic Marketing Show, Chris Dreyer of Rankings.io joins us to talk about why great Search Engine Optimization is crucial to build a brand, influence reputation, and to rank first in Google search results.
Rankings.io is a specialized company that only provides SEO services to elite personal injury attorneys, resulting in an unapologetic online presence and first page Google rankings. Chris Dreyer is the mastermind behind Rankings.io and an expert SEO strategist who has specialized in search engine optimization for lawyers specifically for the majority of his career. Given that the term personal injury attorney is among the most difficult terms to rank for, and is what Rankings.io does every day, Chris can teach you something about SEO regardless of your industry.
In this episode you will learn:
- Why SEO offers the best ROI in marketing.
- How SEO creates a virtual asset and reserves digital real estate on search results pages.
- Techniques to increase the efficacy of your search engine optimization efforts.
- How to keep your content relevant.
- Details about how Chris produced first-page search results for his client not just locally, but nationally.
Listen to the full episode of the Garlic Marketing Show with Chris Dreyer on Spotify or iTunes!
Why a Cohesive Approach is the Hallmark of Great SEO
The vast competition in the personal injury field of law demands a hyper-focused, intentional approach to SEO. At Rankings.io Chris accomplishes this by having independent teams that specialize in separate areas of SEO. These include:
- Content specialists that provide unique and relevant content for web pages.
- An SEO team to optimize the site.
- Developers who will architecturally restructure a website for a better user experience.
- Designers to improve visual page components.
- Local SEO experts who improve rankings in Google Maps, building citations, and reviews.
- Link builders to promote your website.
Together these components create an unmistakable online image that projects authority and elicits trust from online viewers.
The Great Aspects of Search Engine Optimization
SEO content can cater to literally any part of the client journey providing value and building confidence at every stage of the sales funnel. Further, the online culmination of SEO efforts results in an evergreen digital asset rendering permanent real estate in the virtual space. SEO also demands that your content stays up to date, keeping your brand relevant by projecting newsworthy information.
How Video Assists in First Page Rankings
Videos, similar to written content, can meet prospective clients at each stage of their journey. Attorneys are using videos to introduce themselves, to explain complex legal processes, and to address frequently asked questions, among many other topic areas.
From a technical perspective, videos keep users engaged, which ultimately keeps them on the webpage longer signaling to Google that the content is worthwhile. Video also creates what Chris refers to as a ‘barrier’ for the competition to overcome. This barrier is an element of marketing that is not easily replicated by competitors which sets you apart from the crowd. For example, creating a promotional video and submitting it to a directory that requires the video component in order to receive the backlink to that firm’s webpage is an opportunity that firms without video will miss out on until they can create a similar product to advertise. Other barriers include links from podcasts, PDFs, infographics, and any other linkable asset that is difficult for the competition to recreate.
All Roads Lead to SEO
At Rankings.io Chris often hears that the money spent on SEO was the best investment a personal injury attorney has made, regardless of cost.
Because your potential clients will use Google to find your business and those who rank first give the impression that they are the best.
In the end, all of your advertising dollars will be sent to test your SEO strategy. If you’re an elite personal injury attorney, make certain that this strategy is a winning one with Chris Dreyer and Rankings.io.
To stay up to date with SEO techniques, listen to Chris’s podcast ‘Rankings podcast with Chris Dreyer.’
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