When I was younger, I was always told, “Give and it will come back to you” or…
“If you give, it will come back to you ten-fold.”
That in itself is enough to convince people to give donations every Sunday to help support their church’s operations.
But I don’t want to be a hypocrite and tell you that I was convinced completely…
Because in the back of my head, there would be this nagging voice questioning all of it.
But my perspective on giving has totally changed, especially now that I’ve had such an insightful conversation with Bob Burg, the author of the Go-Giver series on the latest Garlic Marketing Show episode…
“What’s in it for me”
I couldn’t count the number of times people ask this when someone requests their help.
“How would this benefit me”
“What do I get out of this”
These questions only mean one thing… People only care about benefiting.
It’s not wrong. That’s human nature.
But just picture this for me for a second…
What if a salesman approaches you and only talks about how your relationship with him could benefit him?
Wouldn’t it feel off?
And now, what if a salesman approaches you and focuses on fixing your problem?
So what should you do exactly?
As a salesman, your focus should be on helping your clients with their problems.
Because trust me… THEY CAN SMELL A GREEDY SALESMAN FROM A MILE AWAY.
If you could manage to practice the mindset of helping instead of taking, your chances of closing that sale will INCREASE.
The reward doesn’t end there!
You will be the talk of the town.
People that you’ve helped would gladly spread the word about your kindness.
Now I don’t know about you, but that is FREE MARKETING.
Referrals after referrals, only because you focused on being genuinely concerned about their problems and fixing them.
Next thing you know, you wouldn’t even have to sell yourself anymore.
That is why being a Go-Giver is probably the best sales tactic yet!
If you want to watch the full in-depth episode on being a Go-Giver with Bob Burg, click here!