You may have heard the saying, “out of sight, out of mind.”
Well, this is especially true when it comes to brands.
If people can’t see your product or service online, they’re likely to forget about you.
In today’s digital age, it’s more important than ever to have a strong online presence.
That’s why digitally reconnecting with your audience is so crucial.
In this blog post, we’ll discuss the importance of digital reconnection and how you can go about doing it effectively with Ryan Christiansen, CEO and Co-Founder of Ntooitive Digital.
But before we proceed, don’t forget that this episode is brought to you by videocasestory.com. Click here if you need help collecting, crafting, and delivering customer stories.
Reconnecting Brands with Their Audience
It can be difficult to stay top-of-mind if you’re not constantly in front of your audience, which is why a strong online presence is so important.
Having an active social media presence and an optimized website that is regularly updated with new content are both great ways to stay visible online.
If you’re not sure where to start, consider hiring a digital marketing agency to help you create and implement a comprehensive digital marketing strategy.
Digital reconnection is important because it allows you to build and maintain relationships with your customers and clients.
In our fast-paced, digital world it’s easy to forget about the importance of human connection.
But at the end of the day, people do business with people they know, like, and trust.
By making an effort to digitally reconnect with your audience, you’re showing them that you value their business and their loyalty.
“So being able to capitalize on that known brand, it really became more of an exercise of re-educating that this brand isn’t just a manufacturer anymore.
They actually have a product.
And that product’s going direct to the consumer as well.”
Why Leveraging Organic Marketing is Important
There are a number of ways you can leverage organic connections with your audience.
Social media is a great place to start.
Use social media to interact with your customers and clients, answer their questions, and address their concerns.
You can also use social media to share helpful content, announcements, and special offers.
Another great way to reconnect with your audience is through email marketing.
Email allows you to directly communicate with your customers and clients, and it gives you the opportunity to share valuable content and special offers.
You can also use email to stay in touch with your customers and clients after they’ve made a purchase or used your service.
Finally, don’t forget about the power of face-to-face interaction.
If you have the opportunity to meet with your customers and clients in person, take advantage of it.
In-person interactions allow you to build deeper relationships and create a more personal connection.
“An in-depth SEO strategy, how we could leverage organic marketing because Google wasn’t gonna necessarily let us play ball from a paid search standpoint.”
SEO Can Be Your Best Friend—And Your Worst Enemy
SEO can be your best friend when it comes to driving traffic to your website or blog.
However, if not used correctly, it can also be your worst enemy.
“SEO strategies that we put in place in year one, that stuff sometimes takes a little bit of time to build. SEO is not an overnight type fix.
It can be, but usually when you have an overnight fix for SEO, as soon as Google finds out how you did that, you’re not sitting in a pretty position.”
Here are a few tips on how to correctly utilize search engine optimization:
First and foremost, keyword research is essential.
You need to find the right keywords that relate to your business or website in order to rank higher in search engine results pages.
Once you’ve identified the right keywords, it’s important to use them throughout your website or blog content in a natural way.
Don’t stuff keywords into your content as this will not only turn off readers but also search engines.
In addition to using the right keywords, backlinks are also important for SEO purposes.
Backlinks are essentially links from other websites that link back to yours.
The more high-quality backlinks you have, the higher you will rank in search engine results pages.
Finally, make sure to regularly update your website or blog content.
Search engines love fresh content, so the more often you can update your site, the better.
Even something as simple as adding a blog post once a week can make a big difference.
By following these tips, you can ensure that you’re using SEO to your advantage and driving more traffic to your website or blog.
Just remember to avoid common mistakes and you’ll be well on your way.
Data’s Big Role in Creating Content
Data is becoming increasingly important in creating engaging content.
By understanding what your customers want and need, you can create media that will attract them to your business.
There are a few ways to go about using data to create content.
The first is to look at what topics are being talked about in relation to your industry.
You can use keyword research tools to see what terms people are searching for.
Another way to use data is to track which of your pieces of content are being shared the most.
This will give you an idea of what topics are resonating with your audience. You can use a tool like Google Analytics to see which pages on your site are getting the most traffic.
Finally, you can also use data to create more targeted content.
For example, if you know that a certain group of people are interested in a certain topic, you can create content that is specifically tailored to them.
By using data to create content, you can be sure that you are creating something that will appeal to your target audience.
This will help you attract more customers and grow your business.
“We leveraged a lot of the campaign performance data to drive a lot of that creative strategy.
Some of our larger performing markets even took more of a direct market, direct feel where we were using imagery from that particular market to kind of create that connection with that end consumer letting them know, ‘Hey, while the brand may be produced in California, we’re right here and in your own backyard.’”
Be sure to watch the full episode, and make sure to leave any questions or comments you have about the episode.