The wild west of B2B cold outreach is a tough place to be.
You’ve got to be strategic, otherwise, you’ll get lost in the shuffle.
As a result, many companies are turning to new tools and strategies to get their message across.
One of the most effective ways to reach potential customers is through cold outreach.
Cold outreach involves sending emails or other messages to people who have no prior relationship with your company.
And on this episode of the Garlic Marketing Show, Jeremy Chatelaine, CEO and Founder of QuickMail, joins us to talk about the secret of running successful cold email campaigns.
But before we proceed, don’t forget that this episode is brought to you by videocasestory.com. Click here if you need help collecting, crafting, and delivering customer stories.
DO COLD EMAIL OUTREACH THE RIGHT WAY
There are a few key strategies that can help you succeed.
First, it’s important to personalize your message as much as possible.
Generic messages are less likely to be read and more likely to be ignored.
Second, you need to have a strong call to action.
Your message should make it clear what you want the recipient to do, whether it’s visiting your website, scheduling a demo, or downloading a white paper.
Finally, you need to be persistent.
Many people will delete your email without reading it, but if you keep sending messages, you’re bound to find someone who’s interested in what you have to say.
“If I send this email today to you, maybe we will say, ‘Ah, not interested.’ You will even ignore it. But if I send it in one year, maybe you say, ‘Ah, man, thank God you actually reached out to me.’ So the ideal thing would be you never stop the campaign.”
By following these tips, you can create messages that are more likely to be read and responded to, helping you build relationships with potential customers.
COLD EMAILS: TOO AGGRESSIVE?
“At the same time, if you’re too aggressive, sometimes it doesn’t work. It’s like, you still need to treat cold email as opening a conversation.”
You want to be respectful and not just go in for the hard sell right away.
Start by introducing yourself and your company, and see if there’s a way you can help the recipient with their business.
If they’re interested, then you can start talking about your product or service.
But if you come on too strong from the beginning, you’ll likely just turn them off.
So take it slow, be respectful, and see if you can start a conversation that could lead to a sale down the road.
With the right approach, you can use cold emails to build your business in a big way.
EMAIL OUTREACH: WHEN SHOULD I FOLLOW UP?
“So there is a balance here to be made. Try to do three follow-ups. Leave it cool on for six months or whatever, and then retry again.”
You’ve done your research, crafted a personalized email, and hit “send.”
Now what?
When is the right time to follow up with someone you’ve emailed?
The answer to how many follow-ups you should make really depends on your specific situation.
The answer depends on a few factors, including the purpose of your email and the relationship you have with the recipient.
Try to make three follow-ups before giving up.
However, if it’s been six months or more since you last contacted the person, it might be worth trying again.
The most important thing is to remain friendly and polite in your communications.
THE IMPORTANCE OF REFINING YOUR EMAIL LIST
One of the most important aspects of effective email marketing is refining your email list.
This means making sure that the people on your list are highly targeted and interested in what you have to offer.
“The really big trick is to think that you’re sending just one email to one person and that one person needs to be very well defined for you.”
When you take the time to refine your email list, you’ll see a dramatic increase in your open rates, click-through rates, and overall engagement.
So don’t overlook this important step in your email marketing process.
THE NEW WAY OF APPROACHING COLD OUTREACH
“You don’t necessarily have to think ‘this is cold outreach.’”
When it comes to cold outreach, there’s a new way of approaching it that can help you get better results.
It’s all about changing your mindset. Think of it as simply connecting with someone, rather than trying to sell them something.
Don’t think of it as “cold” outreach.
Instead, think of it as simply connecting with someone. You’re not trying to sell them anything, you’re just trying to build a relationship.
Mention something you have in common or something you noticed about their business that you admire.
Be patient.
Building relationships takes time, so don’t expect results overnight.
Just keep plugging away and eventually, you’ll see the fruits of your labor pay off.
Watch the full episode now, and make sure to leave any questions or comments you have about the episode.