Jordan Ostroff LegalEase Digital Marketing on Doubling ROI on Ad Spend

Mastering Legal Marketing: Tips and Tricks for Success


In this episode of The Garlic Marketing Show, Jordan Ostroff, an attorney and marketing expert at Legalese Marketing, joins the conversation to shed light on the importance of a holistic legal marketing strategy. With a wealth of knowledge and experience, Jordan shares valuable insights and practical tips that can help lawyers and law firms achieve their marketing goals. 



But before we proceed, don’t forget that this episode is brought to you by Click here if you need help collecting, crafting, and delivering customer stories.



The Power of a Complete Legal Marketing Strategy


Jordan emphasizes the significance of developing a comprehensive marketing strategy that encompasses all aspects, rather than adopting separate strategies for PPC, website, and other components. A holistic approach enables lawyers to make informed business decisions, allocate resources effectively, and create a more cohesive and successful marketing campaign.


Bridging the Gap in Legal Education 


Many law schools lack business and marketing training, leaving attorneys unprepared for the challenges of marketing their services. Jordan highlights the need for lawyers to recognize the importance of marketing knowledge and its impact on their success. By embracing a complete marketing strategy, attorneys can level the playing field and gain a competitive edge in the legal market.


The Fastest Wins and the Biggest Challenges


One of the quickest wins for law firms that have already implemented marketing strategies is optimizing what is already working well. Jordan shares practical tips for identifying successful marketing channels, refining them, and maximizing their impact to generate even greater results.


While enhancing existing marketing efforts brings fast wins, starting from scratch presents the greatest challenge. Jordan guides how to create a complete marketing strategy from the ground up, starting with the desired result and working backward to define the target audience, key messaging, and effective tactics.


Signs That Your Legal Marketing Needs Reevaluation


Jordan highlights important indicators that lawyers should look out for to determine whether their marketing strategy needs reevaluation. A decline in client interactions, a lack of quality referrals, and stagnant profits are signs that point toward the need for a fresh approach. He explains how a complete marketing strategy can address these challenges and reignite business growth.


Crafting a Winning Marketing Strategy


Creating a successful marketing strategy begins by defining the desired result. Jordan explains how this approach helps lawyers gain clarity and direction, ensuring that every marketing effort aligns with their ultimate goals.


Identifying the Ideal Client


Understanding the ideal client is crucial for effective targeting and message customization. Jordan shares practical tips for identifying the characteristics of the perfect client, enabling attorneys to attract and engage their target audience more effectively.


Getting Results and Fine-Tuning


Implementing a marketing strategy is an iterative process. He advises tracking results, analyzing data, and making necessary adjustments to optimize campaign performance. By focusing on what works and refining the strategy, law firms can achieve sustained success.


Developing a comprehensive marketing strategy is essential for law firms looking to thrive in the competitive legal industry. Jordan Ostroff’s expertise and insights shed light on the significance of a holistic approach, the importance of focusing on what’s working, retargeting strategies, and avoiding common website mistakes. By implementing the tips and tricks shared in this episode, attorneys can elevate their marketing efforts and attract their ideal clients, ultimately leading to business growth and success.


Watch the full episode now, and make sure to leave any questions or comments you have about the episode.