MotionPoint CEO Evan Kramer Website Transcreation and The YouTube Translation Opportunities

Unlocking Global Success: The Power of Website Translation with MotionPoint


In today’s interconnected world, the importance of reaching a global audience cannot be underestimated. As markets become more international, companies are recognizing the need for translating their websites to cater to diverse audiences.

In this episode, we dive into the world of website translation with Evan Kramer, Ceo of MotionPoint, a leading company with over 20 years of experience in the field.

Join us as we explore the challenges, opportunities, and captivating stories shared by Evan, a seasoned professional who has worked with numerous clients seeking global success.


But before we proceed, don’t forget that this episode is brought to you by Click here if you need help collecting, crafting, and delivering customer stories.


The Growing Importance of Website Translation


As the business landscape becomes increasingly global, translating website content is no longer an option but a necessity. We delve into the reasons behind this trend, including the rise of international markets and the evolving nature of the United States’ diverse population. Discover how website translation can be a game-changer for companies seeking to expand their reach and tap into new opportunities.


Introducing MotionPoint: Pioneers in Website Translation


MotionPoint has established itself as a leader in the field of website translation, boasting more than two decades of experience. Learn about their journey, their expertise, and how they have helped countless businesses overcome language barriers and achieve global success. Evan provides valuable insights into the company’s approach and shares captivating stories about his previous clients.


The Art of Quality Website Translation


While translating websites might seem straightforward, the quality of the translation depends on various factors. Evan sheds light on how the brand promise, budget constraints, and the target customer profile influence the translation process. He explains the crucial role of professional linguists and how the transcreation process ensures an accurate and culturally adapted translation.


Navigating the Complexities of Website Translation


Modern websites are complex beasts, with intricate design elements, dynamic content, and interactive features. Evan discusses the challenges faced by translators when dealing with these complexities and highlights the importance of scope analysis and word count to understand the front-end framework of a site. 


Strategies for Effective Translation Management


Managing website translation requires careful consideration of different approaches. Evan explores two primary methods: using a proxy where a mirror site is developed and managed by a third party, or managing translation within your own content management system. Uncover the pros and cons of each approach and gain insights into how MotionPoint assists businesses in streamlining their translation efforts.


Beyond Text: Translating Videos for a Global Audience


With the rise of video content, translation extends beyond the written text. Evan explains the intricacies of video translation, including voiceovers, subtitling, captioning, and descriptions. We delve into the impact of YouTube’s multilingual dubbing feature and how it has increased the demand for video translation services.


Embracing Multilingualism for Global Success


In an increasingly globalized world, companies aiming for global reach and enhanced SEO rankings cannot overlook the power of translation. Evan highlights the legal reasons supporting multilingualism, such as in Canada, and emphasizes the significance of language diversity in supporting regional businesses with community ties. Discover the key factors that drive the need for translation and the benefits it brings to businesses.

Website translation is a vital aspect of global business success, allowing companies to connect with diverse audiences and expand their reach. MotionPoint’s extensive experience and expertise in this field make them a trusted partner for businesses seeking to unlock their international potential. Whether you’re a small regional business or a multinational corporation, translation holds the key to engaging customers in their native language and building a strong global presence. Visit their website today to explore their free analysis tools and consult with their multilingual translation experts.


Watch the full episode now, and make sure to leave any questions or comments you have about the episode.