Leveraging AI and Strategic Marketing to Skyrocket Dental and Orthodontic Practices:
Are you stuck in the marketing Stone Age, watching competitors dominate the field? Or perhaps you’re unsure how to capitalize on the booming brand of Invisalign? If you’re in the dental or orthodontic space, you can’t afford to miss this! Host Ian Garlic sits down with marketing maven Dean Steinman, President of Ortho Marketing, Presentation Multimedia & Partner of Aligner Insider, to peel back the layers of innovative marketing strategies and AI implementation that have led practices to exponential growth. Trust us; you’ll want to take notes.
But before we proceed, don’t forget that this episode is brought to you by videocasestory.com. Click here if you need help collecting, crafting, and delivering customer stories.
Achieving Top Google Search Ranking: More Than Just Vanity Metrics
Being ranked number one on Google search isn’t just for show; it’s a competitive advantage that carries significant weight. Dean shares an eye-opening anecdote about a client who bypassed 150 other orthodontists just to visit a top-ranked practice. In the era of online searches and digital recommendations, that first-place position on Google can make all the difference.
The Art of Follow-Up: Converting Cold Leads to Appointments
Dean doesn’t mince words when he says there are no bad leads, just poor follow-up. Explore how AI can revolutionize this process, allowing your staff to focus on delivering unparalleled customer service. With AI handling the grunt work, your practice can enjoy seamless, effective communication with potential clients.
Embracing Technological Advancements
Dean exposes a common pitfall plaguing dental and orthodontic practices: a reluctance to adopt new technology. Sticking with outdated systems not only hampers efficiency but can also limit your practice’s potential for growth. In today’s fast-paced world, integrating digital automation, AI, and CRM systems into your practice is not a luxury—it’s a necessity.
The Invisalign Effect: Branding and Beyond
Invisalign is more than just an orthodontic treatment; it’s a powerful brand that can catapult your practice into the limelight. Dean explains why failing to capitalize on Invisalign’s brand recognition is a missed opportunity, even if you offer other aligner options.
Social Proof and Patient Testimonials: Trust-Builders in Digital Marketing
Nothing builds trust like social proof and patient testimonials. Dean underscores the importance of showcasing real patient transformations to resonate with potential clients and lend credibility to your practice.
This episode leaves no stone unturned, diving into everything from the importance of Google rankings to the impact of Invisalign as a marketing tool. Dean Steinman sends a clear message: embrace new technologies and innovative marketing strategies to ensure your dental or orthodontic practice not only survives but thrives in today’s competitive landscape.
If you’re an industry professional, don’t forget to catch the Ortho Marketing Live podcast for more educational and engaging content.
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