With the age of the internet, we have moved far away from linear thinking. We have stopped deciding linearly. I don’t think we ever really decided linearly. However, before the internet, our research for businesses like yours was limited generally to word of mouth/referrals, advertising, your basic marketing materials and the yellow pages. An occasional press […]
Get the Personal Mindset
The Problems with Broadcasting Social Media People always ask me how they can make their social media automatic to all channels, Twitter, Facebook, Google+, etc. I too fall into the trap of wanting to broadcast. Intuitively, it makes sense. “Broadcast to enough people and the message will reach the right person.” There are two problems […]
Embrace your worst
Getting The Story Mindset
For many reasons, we have become afraid of our stories. I believe the evolution of advertising, and fear of rejection, made us afraid of our stories. However, story is the weapon of all weapons of influence. “Branding is for cattle. People buy stories. Branding is what you do when there is nothing original about your product.” […]
Mindfulness Mondays: Stop Comparing
Get That Baby Out : Mindset Monday
The beauty of the internet lies in all of the ways to quickly communicate. Herein lies the problem, because each method of communication leads to another skill set. For many of us we were brought up on two forms of communication, writing and speaking. Because there were only two forms of communication, the nuance […]
Remembrance : Mindset Mondays
Mindset Monday: Gratitude For Your Business
“Gratitude is not only the greatest of the virtues but the parent of all others” Cicero This week, try using Gratitude to be powerful driver in your business and your marketing. There are many ways to do this. Thank you cards are so simple but a great marketing tool. Remember when we market, we are […]
Having Fun When You Should Not: Mindset Mondays
You are overwhelmed. So am I. The Information Revolution aims heatseeking missiles at our attention span, at our happiness, and challenges what matters to you. I saw a celebrity complain about Mondays in a tweet this morning. Someone that obviously has the world by the short hairs, complaining about Mondays. Really? Is there any hope […]