Taming the Mustang Mindset

Training a mustang is said to be extremely challenging. There are two ways to tame a mustang.  You can fight it and beat it into submission. The other option is you can slowly, consistently, gain its trust. Either way you must never forget that the mustang is inherently wild. Your mindset is the same way.  […]

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The Investment Mindset

Most people view their marketing as an expense.  Every payment, every minute spent on marketing costs you money.  The truth is, if you are a business owner, marketing is the best investment you can make. There is no other business that you have as much clarity in. If you invest in Apple, Google or another business you […]

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The Growth Mindset

I love to read on the topic of entrepreneurship. I especially love biographies and autobiographies.  There are two big themes I have seen in all successful people.  One consistent theme is overcoming adversity. The second theme consistent with success is it’s sister, the Growth Mindset. The Growth Mindset, as framed by Carol Dweck in the […]

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The Labor Day Mindset

For all of the rhetoric about the problems in America, we still live in an amazing country. We take Labor Day off to celebrate those who work hard to keep our country moving. It’s easy to celebrate the days off and look forward to the time off to relax. It’s easy to dread going back to work […]

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Duplicating The Ice Bucket Challenge Success

Many look to the Ice Bucket Challenge and say, “I want that marketing success!” Unfortunately, their mindset may lead them down the wrong path to duplicating the success of the ice bucket challenge.  I see 4 key Mindsets to duplicating the success of the Ice Bucket challenge in your marketing. Warning: There is some instruction ahead, […]

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Punctuated Equilibrium Mindset

That’s a big phrase, Punctuated Equilibrium. I promise this could be a life changing mindset. My Punctuated Equilibrium At Rollins College, we had a thing called J Term, where we took a course in January that was completely outside of your major.  One year, I took evolutionary biology.  That was the class that brought about the […]

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The Fat and Unprofessional Mindset

“You look fat and unprofessional.” That heading probably got your attention. Many people have at least one of those insecurities – “I look fat” or “I look unprofessional” – bouncing around in their head, preventing them from marketing, or doing their best marketing. There is always going to be a reason not to market or do your most […]

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Searching for Social Media Marketing Success Mindset

I’ve been listening to the audiobook for Josh Waitzkin’s The Art of Learning.  It’s intense and deep. If you really want to get in touch with the power of mindset, pick this up. Josh narrates how he became a chess champion and then went on to become a Tai Chi push hands champion. Every aspect of […]

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The 1% Mindset

This post does not discuss economic inequality. This is about improvement.  Two time internet maven, Tony Hsieh, founder of Zappos, portends the power of the 1% mindset. At Zappos, they try to improve 1% daily, an incremental improvement. Judging that Amazon bought Zappos for a 10 figure sum at the bottom of the recession, I […]

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