Marketing and advertising are becoming extremely crowded spaces. Anyone can start a blog or sell products and services online so it is extremely difficult to stand out. In order to do this you need to either significantly reduce cost, simplify a complicated process or innovate in a brand new space. Perry Marshall has some great […]
How to Change Your Mindset on Negotiations with Former FBI Negotiator Chris Voss
Negotiation is often seen as a negative process even though we all participate in negotiations everyday. With the right mindset and a little training negotiations can be a positive process as well as a mutually beneficial one. My guest Chris Voss is a former FBI negotiator and co-author of the book Never Split the Difference. […]
The Biggest Mistakes People Make when Starting A Business with Moran Pober
The Secret to Building a Successful Business with The Hardcore Closer Ryan Stewman
We have all seen the results from successful marketers that have the fancy cars. There is also the assumption that the results only happen when you have a huge audience and well known name. What isn’t explained is how they got that audience. My guest today has made $30,000 one month, lost everything the next […]
The Importance of Quality Copywriting with Expert Kevin Donlin
There is no substitution for quality sales copy. One of the best ways to achieve this is through simplification. The first step of simplifying your message can be as simple as removing distraction. Kevin Donlin has been a copywriter and marketing advisor for clients big and small since 1998. Kevin shares his definition of copywriting […]
How To Ask For Testimonials
The secret to asking for testimonials is to not ask for testimonials. The second you ask someone for a testimonial they don’t know what to say. Since most people are not comfortable on video those can be even worse, think deer in headlights. Every testimonial is about results, but people don’t remember results. They remember […]
Kevin Harrington Shares the Secret to Creating an Irresistible Offer
Like Shark Tank? I interview one of the original Sharks and the creator of the infomercial Kevin Harrington. Kevin reveals his secret to creating irresistible offers and the principles from his infomercial days that still apply in today’s advertising world. What You’ll Learn: How to balance direct response and branding The questions you should ask […]
How to Collect the Perfect Video Case Story
The secret to a perfect case study is a story. No one will remember stats or numbers but they will remember a good story. The right story at the right time has the potential to change your business, unfortunately the hardest part is collecting those stories. In this episode I go over the system you […]
How to Use Storytelling in Your Pitch With The Pitch Whisperer John Livesay
If you’re a regular listener you know the power of storytelling. You need to be a good storyteller to pull people in. My guest John Livesay understands that people remember your stories not your numbers. As The Pitch Whisperer John helps people craft a compelling pitch that will pull people in and generate sales. What […]
Perry Marshall, Legendary Marketer, Explains How to Cut Marketing Fat (and Social Media Waste) Using the 80/20 Rule
We all know the 80/20 rule but did you know it impacts everything in your business? Once you start looking at your business and even your life with this concept in mind you won’t be able to stop finding parallels. No one knows this better than legendary marketer Perry Marshall. Perry discusses how understanding 80/20 […]