Creating a Badass Brand Does your business’s branding paint you as an authority in your target audience? Do you fear your voice is getting lost in the noise? Does your marketing strategy miss your ideal client? Pia Silvia, the branding expert behind Worstofall Designs and the author of Badass Your Brand, shares her branding tips […]
The Importance of Building Your Tribe with Andrey Polston
The Garlic Marketing Podcast interviews Andrey Polston, an expert in summits for agency owners. Andrey truly has a lifetime of experience in marketing. After seeing his hard-working father lose his job when he was 11-years-old, he knew he never wanted to work for someone else. He started learning as much as he could, and he […]
The Return of the Garlic Marketing Show
Welcome Back the Garlic Marketing Podcast! After a break, the Ian Garlic Marketing Podcast is back with more stories from the trenches. The show is going in a new direction by including new voices and first-hand stories from leading marketing experts. Future episodes will explore how companies both big and small create effective marketing strategies […]
How to Use Podcasts to Reach Your Ideal Customers with Dan Moyle
Starting a podcast is not easy and can take a very long time commitment. However after you have built your audience there are a lot of added benefits to the middle of your marketing funnel. The key to getting these benefits without the huge time commitment is being a guest on other podcasts. Dan Moyle […]
The Secret to Evergreen Marketing with Jessica Nazarali
Getting out of a constant launch cycle is a common goal for many business owners. This can be difficult and a little scary at first. The secret to truly getting out of a launch cycle is a working evergreen marketing system. Jessica Nazarali merges business with her desire to help people through the courses she […]
How to Tell if You Have a Traffic or Conversion Problem with Chris Dayley
There are many businesses that try to put everything on their website without thinking about how distracting this can be to potential customers. When looking into conversion rate optimization less is usually better. My guest Chris Dayley is passionate about helping businesses learn what their users want on their website through psychology based testing and […]
How to Leverage a Chatbot to Create an Engaging Experience with Peter Lisoskie
If you haven’t heard about chatbots yet this episode is a must listen. Email is still the preferred way for many businesses to market themselves but this is quickly changing. Chat apps are being downloaded more than any other app and creating an engaging experience on these platforms is going to be a game changer […]
How Paul Zak Implements the Science Behind Neuroeconomics to Create High Performing Companies
Understanding how people make decisions can be a game changer in any business. The field of neuroeconomics seeks to do just that. Paul Zak is not only a TED speaker and author, but he really founded this area of neuroeconomics. When you think about economics, it’s money and decision making and neuroscience is just the […]
How to Use Story as a Guiding Star in Your Business with Eliot Wagonheim
In every part of our lives we connect with and remember stories. The business that can tell the best story will always win, but how do you collect the right stories? Lawyer, speaker, author and strategist Eliot Wagonheim is back again to talk about the importance of business stories. Listen in as Eliot shares his […]
How to Find Your Market and Identify a Niche with Marketing Expert Perry Marshall
Marketing and advertising are becoming extremely crowded spaces. Anyone can start a blog or sell products and services online so it is extremely difficult to stand out. In order to do this you need to either significantly reduce cost, simplify a complicated process or innovate in a brand new space. Perry Marshall has some great […]