The One Place You’re Not Marketing and Why Boring Contracts are Hurting Your Close Rate by 30% with PandaDoc CEO, Mikita Mikado

Do you want to turn your contracts into sales proposals? Do you want your clients to be MORE excited about doing business with you? Do you want to increase your bottom line by 30%? AND the most important part… Do you want to save pandas? Say hello to PandaDoc. On this week’s episode of the Garlic Marketing Show, our guest star is Mikita Mikado the CEO and Co-Founder of PandaDoc. PandaDoc is the future of documents, Mikita’s SaaS company is an all-in-one software to create, deliver, and eSign your team’s quotes, proposals, contracts, and other sales collateral.

Turn the plain faceless contract into a sales proposal. Differentiate yourself, and make your company stand out. The peak of sales evolution. For most of our clients, close rates increased by more than 30%.

Documents are plain, white, and boring. Does anyone (except contract attorneys) actually enjoy reading a contract document? Instead of snuggling up with Dickens or Austen, get cozy with your next contract! Even with our iPhone, does anyone really read the terms and conditions? Our guess is no. However, when it comes to business contracts, you don’t have a choice. When you’re closing a deal at the end of the sales journey, you have to force yourself to read every nook and cranny of the document. Without attention to detail, you might be signing into a bad deal and lead to bad business. Tune in for Mikita as he shares why super cool contracts can increase your bottom line by 30% and increase your closing rate by 18% on this week’s episode of the Garlic Marketing Show.


Does anyone still read?

That can’t be true! We read every day.

Technically yes, obviously, we’re still reading, but our brains are becoming rewired so that we NEED to watch videos. Snapchat, Instagram, Facebook, LinkedIn, etc. all of these social media platforms are utilizing the power of video. With one click you can record yourself and post it on your story and share to your followers. With one click, you can watch what your friends are doing. With one search, you can watch a how-to video instead of reading. Videos are WAY more entertaining and accessible than reading an article. Our mental capacity tops out at roughly 140 characters. PandaDoc is following the trend, but taking it to business contracts. PandaDoc incorporates video into their contracts and Mikita said video has increased businesses’ closing rate to 18%.

But hey if you’re one of the few and still enjoy reading a good book, here’s Mikita’s favorite: Quiet Leadership

This also makes it easier for customers to digest information and ultimately contact you. While video also decreases the amount of time working and reading a document.


A business contract, sales proposal, or both?

Over 11,000 companies are watching videos, signing deals, and earning more revenue because of PandaDoc right now! PandaDoc has business superpowers because it operates as a business contract AND sales proposal.

Here’s a few features from PandaDoc:

  • Different options for price quotes that a buyer can select from. You can send a proposal with a couple of options. See where their attention is being spent and then 10 minutes later have a follow-up call. Discuss the options. Get past the first milestone, commitment.
  • Follow up. No later than 30 minutes after the document has been opened.
  • Build a library of content that you use over and over again.
  • Guarantee that you reach the tip-top of the sales process evolution

We’ve shared some of Mikita’s secrets about PandaDoc and we’ve spilled the BEST benefits and features of interactive and engaging contracts. Tune in for this week’s episode with Mikita to learn how to increase your closing rate by 18% and your bottom line by 30% with PandaDoc!


What You’ll Learn:

  • How to transform your contract into selling tool
  • Darwin’s Process of Sales
  • How to increase your closing rate 18%
  • How to increase your bottom line by 30%
  • The video that increased closing rates
  • How they use video Case Studies
  • Super ninja selling tactics

Connect with Mikita:

Links and Resources: