Turn Clicks into Customers with Bob Sparkins
Do you want to turn website clicks into customers?
“Well, who wouldn’t?” You might be asking yourself.
And of course, we felt the same way and we’re introducing the one and only Bob Sparkins, the Marketing Educator and Lead Evangelist of LeadPages and the BRAINS behind turning clicks into customers, on this week’s episode of the Garlic Marketing Show. LeadPages helps small businesses connect with an audience, collect leads, and close sales.
They offer gold, aka website conversion, with easily built websites, landing pages, pop-ups, alert bars, and beyond. Is your website optimized for conversion or information? Uh oh. Don’t say information. Learn the do’s and don’ts of website building and how to really get your visitors to convert on this week’s episode of the Garlic Marketing Show. Bob Sparkins is sharing TOP SECRET information about creating a website that bleeds conversion and how to maximize a viewer’s visit to your website.
From Landing Pages to Mini Websites, to Website Developers
Leadpages launched (officially) in 2013 after an early-adopter pre-sale in November 2012. From 2013, to now 2019, he’s had years of testing to see what works and what doesn’t. Throughout the process, tens of thousands of customers have used Leadpages to drive paid traffic AND organic traffic.
Additionally, every visitor who converts guarantees a unique ROI for the company. With these analytics and years of testing, Leadpages consistently has found the secret sauce behind what creates conversion.
A lot of our customers wanted a website, not just a landing page, so they ask what should I use? And we refer a website builder, but those platforms aren’t optimized for conversion. Until a year and a half ago when we made a true website builder that is based on conversion and not optimized for information.
Their customers often said, “I want more than just a landing page and a mini-website. I want a full-blown website, where do I go?” It was only so long before Bob pulled the trigger and gave in to his customer’s pleas.
With Leadpages prior experience, their data proved what worked, what is currently working, and what doesn’t work. Their team of engineers, developers, and marketers already had the resources and data to create websites optimized for CONVERSION, not information.
And Leadpages took the leap.
Bob shares most websites that people hire or make themselves are optimized for information so they don’t produce a spike in conversion or if any conversion at all. But if you switch it up and optimize for conversion, rather than information, that’s when you’ll see results.
You can still present information and give visitors what they need to know, but adding an extra OPT-IN button at the end of each page creates a streamline for visitors to actually take action along their visit.
Now, Leadpages is dominating the website industry because they are the EXPERTS at optimizing for conversion.
The 3-Tier Hierarchy For Website Conversion
(Here’s the real secret, the 3-tier hierarchy for website conversion as told by Bob Sparkins).
Websites that are optimized for conversion ARE making the most of the sale for each page.
Okay, let’s break it down.
- Every page should have 3-7 words about what you do in the first couple of sentences
- Don’t be afraid to have a conversion event (an action you want the visitor to take) on every single page
- There must be a hierarchy of what you want to convey to your user
- Interior pages should be focused on a singular topic about the problem you solve
Be the Hero and Create a GREAT HERO
Landing pages will quickly tell you, you have one thing to do and there’s not a lot of distraction, it’s the same methodology for the hero on your home page. The hero is a single CTA saying, “you came for this challenge to solve, here’s my solution sign up now.”
The hero also needs to appeal to your core audience because when you try to appeal to everyone you appeal to no one. Give a little latitude, but your core message is who you serve and what can you do for them
Below the HERO page, then you may want to introduce your multiple services that are a separate page on your website or a landing page. Your role as an entrepreneur is to be a guide and bring people from point A, to point B, to point C. All three things should be the same, then you have a real conversion. Ready to dominate website conversion with Bob? Learn all the do’s and don’ts of website conversion on this week’s episode of the Garlic Marketing Show!
Connect with Bob:
Links and Resources:
- S2E6: Create Videos that Break the Internet Without Breaking the Bank: Video Marketing for Business Owners and the 4 Step Content Plan
- S2E5: If Your Website and Videos are NOT ADA Compliant, You Might be in Legal Trouble: How to Avoid an ADA Lawsuit with Jamie Layne