Tired of making videos that go nowhere?
Are you spending hours creating, recording, and editing videos for only a handful of views?
Or maybe you ARE getting views but people aren’t breaking down the door to work with you.
Viewership Founder, Adam LoDolce, is sharing his 4-step “SPOP” process that helps businesses successfully launch their channel, gain subscribers, gain views and have an IMPACT beyond numbers on this week’s episode of the Garlic Marketing Show.
Adam’s foray into the world of video and YouTube Video Marketing was not a straight shot. Adam started out as a management consultant but soon realized that he HATED the corporate world. Upon reflecting he decided to become a dating coach. He quit his job, moved to LA, and was soon on the path to becoming the next Hitch.
After traveling around the country, speaking at over 300 different universities, Adam was burnt out. The travel was starting to get to him. While he liked 1 on 1 coaching, he didn’t LOVE 1 on 1 coaching. He needed to find a way to get his message out there without needing to hop on a plane.
Now Adam’s videos didn’t really go anywhere initially, but when he shifted his focus to a new brand and niched down he doubled his viewership from 30k-40k a day to 70-80k views a day. With the success of his YouTube channel, various publications have reached out to him, and more recently TLC offered him a co-hosting position on ‘Kate Plus Date.’
With the success of his own channel, videos, and brand, Adam was inundated with questions on how he did it all and that’s when he decided to start his agency, Viewership.
What is SPOP?
Highly acclaimed Digital Marketer, Neil Patel, might be a whiz when it comes to SEO and driving traffic to websites, but growing his channel and getting people to actually watch his videos was a different beast. With the help of Adam and Viewership, Patel was able to grow his YouTube channel from 10k subscribers to over 220k subscribers within a year. He also managed to 20x his daily views.
How were they able to accomplish this exponential growth?
Strategy. Post Production. Optimization. Pre-roll ads.
SPOP is Viewership’s 4-step proven method to grow your channel and your video views.
Let’s go over the first two, but you’ll want to listen to the episode for the last two steps. (Hint: The 4th is a super ninja tactic that’s the easiest way for you to make a lot of income.)
As with anything in the marketing world, you need to START with Strategy. Do the research and understand the trends in your space. It’s important to understand your place in the market. Make sure that you know who you’re speaking to, what it is they need, and that you’re delivering.
You also need to make sure you’re using your time efficiently, so batch your videos and remember:
“Videos should be easy for you to make consistently. If you make it hard for yourself, if you make it so that you have to spend 3 days every month creating one video, it’s NEVER going to happen.”
Once you have a plan, content, and video, you’re ready for the next step in the process, Post Production/Editing. It’s amazing what you can accomplish in post. You can turn a drab video into something punchy and interesting. It’s a great way to give your videos extra dimension and keep the viewer interested throughout and to keep them coming back for more.
Listen to the episode to learn more about Optimization and Pre-roll ads.
More than Views
We’ve been talking a ton about views and subscribers, but there is more to successful videos, campaigns, and channels than numbers. What matters most is your IMPACT.
How you measure impact varies from person to person. For Adam, his world impact can be measured in comments, messages, and emails from people reaching out to let him know how he’s changed their lives. NOTHING has moved the needle more for his business than YouTube Traffic.
If your videos are receiving a lot of engagement but the needle isn’t moving, you might want to consider this fundamental:
Having a business where you can sell a product and invest in the process, will benefit you more than making VIEWS your business.
At the end of the day, it all comes down to people watching your videos, getting to know you and if they like what you’re throwing out there they’re going to trust you and want to buy from you.
If you want an agency to guide your YouTube Video Marketing and help you develop a successful path towards growth for your channel and your business, connect with Adam at viewership.com. To learn more about his SPOP process and to start using it today, listen to the full episode.
Connect with Adam:
Tools and Resources: