How to Discover and Tell Your Story

If you take the time to write down your personal stories about people and big events in your life, you’ll find that you have a lot of stories to tell. How did you meet your spouse? How did you know they were the one? What was your client’s life like before they hired you? Stories […]

Read More

Morning Marketing Mindsets | Storytelling Mindset

This week our overall theme will be the Storytelling Mindset.

A good story can be recalled at any time. Many people just don’t understand that we, as people, remember and connect to stories, not facts. Learning how to tell a good story will greatly improve your marketing, because at the end of the day while people may not care about you, they will remember and care about your story.

Authenticity is a difficult thing to think about. When we talk about authenticity and telling a story, remember your stories don’t have to be a tell all to be authentic.

Learn how to view authenticity in a new way to tell your unique stories.

Truly memorable stories are almost always tailored to a specific person, the same should be true for your stories.
Discover who your ideal client is and what stories will speak to them.

When storytelling, knowing the situation beyond the story is just as important as the story itself. Situations change and warrant changes in your story. Understand what is going on in your ideal clients world and you’ll learn how to tell a story to the situation.

Sometimes, as business owners, we forget where we came from.
What was your story when you were at your worst?
Telling personal stories let our clients see we are human and can make mistakes, but also shows how we have overcome and grown to where we are now.
Learn to use this to your advantage and embrace the stories that made you who you are.

Read More

Morning Marketing Mindsets | Mindset Landmines

This week our overall theme will be Mindset Landmines.

Most business owners only focus on the positive and what is working now. In reality there should be a focus on identifying some potential mindset landmines. These mindsets can ultimately destroy your business if not identified and avoided.

Are you assuming your potential customers are searching for your business? In reality consumers are looking for a solution. The truth is, advertising gives the lowest return on investment. Instead of talking about your business, learn the benefits of providing value.

Now we know that people are searching for solutions not services, and while this is true some businesses still advertise in the yellow pages. Today, I will teach you to think about someones story and figure out when they are looking for your solution.

As an expert it can be hard to talk about just one thing, you know so much and most people just don’t understand. As you start to focus on the cool new things it can be hard to step back and value the core of your business. Learn how to identify this landmine and avoid a potential misstep.

It is easy to think that your industry is different and market your business the same way as your competition. This type of marketing will not be as effective as finding something no one else is doing. Learn how you can look to other industries and apply what they are doing to your business.

Read More

The 3 Most Important Words in Sales & Marketing

Did you know the average person will do 10 Google searches for a product before purchasing? Out of all those options how do you become the one they choose? Many business owners focus on selling and making more money. They forget to focus on building relationships and all relationships must have these three components to […]

Read More

Morning Marketing Mindsets | Abundance Mindsets

This week our overall theme will concentrate on the Abundance Mindset.

There are more than 6 billion people in the world and you may only need 60 new clients. When you start applying this idea to your business decisions it is easy to see what you can accomplish by providing value to people.

Do you know who your ideal client is? Many of us know but are too afraid to miss out on a new client. When we apply the Abundance Mindset the decision is clear.

The thought of helping your competition may seem like a bad idea. You may think you will lose business but remember your abundance mindset. Everyone wants something different and some people you thought were your competition may not be.

No business owner wants to lose business, but not being afraid of losing is very important. There is an abundance of information out there that is available to everyone. If you sit on your ideas you will lose to the person giving that information away.

Read More

Jody Layne: How to Double Your Email List with Zero Ad Spend

Every business owner wants more leads, but are you spending too much time focusing on list building? Have you forgotten about your warm market? If you are not marketing to your warm market you are leaving money on the table. Using referrals to generate leads is something you should be doing. Jody Layne built her […]

Read More

Morning Marketing Mindsets | Optimization Featuring Thomas DeLauer

Thomas DeLauer joins Ian Garlic for this weeks Morning Marketing Mindsets.
This episode they discuss shifting the paradigm of success and share the best mentalities to surpass a one track mind.

Being afraid is a natural mindset. So, how do you harness the fear?
Thomas and Ian discuss embracing the fear and share perceptions that will help you neutralize and grasp the fear.

How do you move into a state of flow of creativity from a typical goal oriented mentality. Thomas shares tips to get into a creative state even when it isn’t appealing.

When things done work in marketing it’s painful, change your mentality and surpass the pain. Thomas introduces a technique to change the route of your current situations through kinesthetic awareness.
This is a mindset that you should always keep in your back pocket!

What’s your slight improvement?
Marketing is like the gym, you don’t always want to do it and sometimes it may be downright ugly. But, we push through.
Every day we should make slight improvements, you can’t wait to feel just right for it… Push past your limits and watch your improvements stack up.

Read More