This week we will be focusing on Marketing with purpose.

Many business owners think getting more leads is the best thing they can do. If you do not have a plan or purpose for gaining more leads what’s the point? Telling the story of your purpose reminds you, your team and your clients how they connect to what you are doing.

Results, Purpose and Massive Action Plan.

This idea is based on Tony Robbins’ Rapid Action Plan. Every great marketing plan has these three steps. Before starting anything you need to know the results you want as well as the overall purpose. If you do not know these two things you can’t really speak to your audience. This is a significant mindset shift that everyone needs to integrate into their daily life.

Why do you do any marketing?

We have to be thinking this because we often get caught up in just doing things. Being able to answer this question is crucial to how we shape our business and how we think about marketing. If you don’t truly understand why you are marketing you are going to be unhappy with the results.

People don’t buy what you do, they buy why you do it.

Simon Sinek

If you really believe in your purpose it is you unique value proposition. People will buy from you if you sell with that purpose. Know your why and tell people about it. You can’t make everyone happy all the time but selling with purpose will ensure you work with the right people.

How do you connect the why with your client’s purpose?

Think about what they want in this moment. What do they want at a bigger scale?

Answering these questions will help you connect with your clients but also fulfill a deeper part of yourself.

Read More

This week we’re going to be talking about my new book, Situation Marketing, and the mindsets around it.

There are several mindsets involved, but really it’s about how to market with story and how to find your ideal customer’s stories.
While storytelling is complex, we use a tactic to boil it down, really the key to successful implementation is getting in those mindsets.

What I want you to do is learn how to market, and speak, to a situation; this week’s mindsets will lay the groundwork for you.

If you’d like a draft of the audiobook before anyone else request to join my Situation Marketing Group. It’s a place to put up how you’re using it, how you’re handling those mindsets.

One of the biggest things we have to understand is the stages of relationships. If you put yourself in a situation to market to someone, the stage of the relationship you’re in with that person will determine how you talk to that person; it’s going to matter what you say to them.

Often times we want to say the same thing, over and over, because we’ve gotten used to advertising that bombards us with repetition; but, we must realize that people must come to know, like and trust us. All of those things must happen before someone makes a decision to work with us.

Not only does someone need to know, like and trust us, they have to know, like and trust the process.

A process really begins with what someone wants, progresses to what someone needs and covers their alibis.
The concept behind this is that these are usually three different things. Most of the time we give people what they need, but if they don’t at least know and like us what they need is not what they want; if they don’t know that you’ve given them what they want, they aren’t going to pay attention to what we need.

Let’s talk about individuals.

How you market to a single person will change based on their unique situation.
Today, we’re talking about understanding your ideal customers mindset shifts in order to provide the best value.

If you’ve already downloaded episode 12.5 we apologize, there was an audio issue with this special advanced mindset.
We will expand and update as a new version becomes available.

Read More

For the second week our overall theme will be Gary Vaynerchuk.
Join in for the mindsets that every marketer, business owner, thought leader and game changer need to understand and should apply in some form.

Today’s lesson is a big mindset shift… that is every business, organization and movement is a media company.
Discover the difference and embrace the benefits of being a media company

Join in and apply the mindsets Gary Vaynerchuk talks about in his new book #AskGaryVee to your authentic self.
(P.S. Get to know Gary Vaynerchuk)

Value, value, value.
Learn the philosophy behind Jab Jab Right Hook to attract and retain your viewers through timely and crucial information they need.

While this is a great tactic, it’s also a vital mindset. Join in and learn to land that ‘right hook’.

Get to know the person you’re targeting.
Discover how to use your avatar to align your content and talk to that one person.

Who is YOUR Sally Arkansas.
Who is the one person you want to talk to and motivate

Learn to have more genuine success with the Kindness Mindset.
If you are kind and serve your people well, the possibilities are endless.

Once you find the channel where your people are, the only thing you need to help them make a decision is to put a story in front of them.
What’s the story in their lives, what is the story that you can tell them?

Remember, we are different people at different times.
Listen in and learn the backbones of how to get your story right.

BONUS MINDSET!

We spend our days trading for attention and at the end of the day, all our trades are gone.
Your job, if you’re trying to keep in people’s minds, is to day trade their attention.

If you think you’ve reached the pinnacle maybe you’re not day trading enough people’s attention, maybe you’re not spending enough time getting their attention, or maybe you aren’t getting the right persons attention.

Listen in and discover the best practices for Day Trading Attention.

Read More