Links Links Links. and your average Joe Remember links make Google work and drives SEO. Google says that the more sites linking to something, the more relevant it is. Now the problem with links is that links are easy to game for those with computer skills. Also, up until Web 2.0, it was relatively difficult […]
Service SEO | Avoid Commoditization on the internet and Do what you love
Service SEO : Know the Questions Sure you can optimize your site for your field, but are you there when your ideal clients are asking their deepest, darkest questions? Do you know what these questions are? I will give you a hint, it’s not keywords. Sometimes, your actual industry is not even mentioned there. Service […]
Greatness Comes From Service and The Internet Allows us to Amplify It
Motivate Daily, but not by Goal Setting
“People often tell me that motivation doesn’t last, and I tell them that bathing doesn’t either. That’s why I recommend it daily.” – Zig Ziglar Motivation to Market A lot of the most important things in life require constant vigilance. Motivation is definitely one of them. It is far easier to lay around in woe and pity […]
Quote of the Day: Change
Quote of the Day : Direction
Google vs. Facebook | The First Full on Data Religion War has begun
While The Church of Apple fights for the laps and ears of PC’rs, Google is fighting for the information of Facebook’s users. Although, these empires have less then religious followings, Google has launched a campaign to make Facebook users know that they are losing control of their information. Here is an interesting piece about the […]
Creating Pain vs Identifying Pain
In case you didn’t know, marketing is all about pain. You identify or create pain. You create a way to make that pain excruciating. You exploit the pain. I know it sounds cruel and heartless but what drives marketing is fear and greed, both of which produce pain. Traditionally, marketing has been about advertising because […]
The SEO/Social Media Silver Bullet
“Every business owner wants a silver bullet. The problem is very few know where they are pointing the gun.”- Ian Garlic It’s amazing how few people know exactly who they want in their Tribe or even have a general idea. Each of us is convinced that our business is needed by everyone. Advertising salespeople have […]