Halloween’s coming so let’s talk about this insidious curse. You are the expert so you should be the best at marketing you, right? You should know that anytime anyone ends a sentence in “right?” the answer is “Not Right”. If you are truly an expert in anything, you really can’t see the forest through […]
Learning is not the key to success in the future.
“It’s not the medium, it’s the story”
Online Video, SEO, Websites, Social Media, Radio, TV, Direct Mail are all medium. The Story of you and your business is what matters. Get that down and all you have to do is slightly reformat for the medium. Read this article by the incredibly motivating Steven Pressfield, author of one of favorite books, The […]
Overcoming A Decrease in Email Open Rates Caused By Gmail
Mailchimp reports email open rates are down Mailchimp, a leading email service provider, reports email open rates for “email newsletters” and the such are down. This means less people opening your newsletter that you spent so much time to craft. This is because the new Gmail is filtering is helping people (like me) overcome an […]
Starting a New Project : Down with the Disservice Professionals
[Mobile, SEO, SEM, Social Media] as just Small Business Online Strategy : Save money with the same story
We all tell stories about our businesses. We dont strategize different stories and different systems for current clients, potential clients, referral sources, friends,family and employees. If we are telling a resonant story, we just adapt that a little bit to the audience. Mobile, SEO, SEM Social Media and Web Strategies for small business do not […]
23andMe… Are We prepared to know the possible Me from Genetic Testing?
I have a tough time accepting my faults. I think it’s a pervasive American trait to feel we are the best at everything, and prove it. Then again, many eastern and european cultures disdain failure, even to the point of death. So are we ready for 23andme.com’s genetic testing? Are we ready to unlock our […]