Like Shark Tank? I interview one of the original Sharks and the creator of the infomercial Kevin Harrington. Kevin reveals his secret to creating irresistible offers and the principles from his infomercial days that still apply in today’s advertising world. What You’ll Learn: How to balance direct response and branding The questions you should ask […]
How to Collect the Perfect Video Case Story
The secret to a perfect case study is a story. No one will remember stats or numbers but they will remember a good story. The right story at the right time has the potential to change your business, unfortunately the hardest part is collecting those stories. In this episode I go over the system you […]
How to Use Storytelling in Your Pitch With The Pitch Whisperer John Livesay
If you’re a regular listener you know the power of storytelling. You need to be a good storyteller to pull people in. My guest John Livesay understands that people remember your stories not your numbers. As The Pitch Whisperer John helps people craft a compelling pitch that will pull people in and generate sales. What […]
Perry Marshall, Legendary Marketer, Explains How to Cut Marketing Fat (and Social Media Waste) Using the 80/20 Rule
We all know the 80/20 rule but did you know it impacts everything in your business? Once you start looking at your business and even your life with this concept in mind you won’t be able to stop finding parallels. No one knows this better than legendary marketer Perry Marshall. Perry discusses how understanding 80/20 […]
The Big Mistakes Companies Make in Storytelling
In business the best story will always win. Why then have many businesses stopped using their story? Your entire business is your story and while it will never be perfect you need to be telling it. Today I talk with author and Chief Storyteller at Create Buzz Pamela Herrmann. Pamela discusses the power of story […]
How to Turn A Handful of Quarters into A Multi Million Dollar Business Without Internet Marketing
Digital marketing has quickly become the standard for many businesses. Direct mail is rarely talked about anymore but it is still a viable option for many businesses. As inboxes get more and more full and spam filters get more advanced it can be difficult for your message to reach anyone through email. I sit down […]
How to Tell A Story with Portrait Photos
Good, authentic imagery can completely change your existing website. Imagery sets the mood and tells the story of yourself, your brand and your business. Before you focus on designing a new logo and ordering business cards, consider the power of images and how they can easily transform how you market yourself. I sit down with […]
How to Discover the Exact Person in a Company you Want to Target
Facebook advertising has been the hot topic in marketing for a while now but there is one platform that you probably aren’t using but may produce better results. If you are not advertising on LinkedIn you could be missing out on a ton of qualified leads. I talk with AJ Wilcox the founder of B2Linked […]
Mastering the Best Way to do a Video Selfie Hug with Silvia Pellegrini
Video is no longer a choice in your business, it’s a requirement. Having videos that tell a story is the best way to get people to know you and is the quickest way to grow a community. Silvia Pellegrini, expert vlogger and director of Events Uncovered TV, was very nervous to start shooting video and […]
The Secret to Learning How to Write Great Copy with Expert Dean Edelson
As marketers and entrepreneurs we all start thinking about our branding, images, videos and our website. Copy writing is almost always the last thing we think about. This mindset is killing your business. My guest Dean Edelson is a true expert that has worked writing copy and producing commercials for basically every production company in […]