Zeenk’s DTC Ads Analytics Strategy with Brian Eberman

It’s no secret that not all audiences are created equal. Some are more important, some are more engaged, and some are more lucrative. So how do you identify and tier your audience?     The first step is to understand the different types of audiences.    There are three primary types:  Prospective customers or clients   […]

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The Stories Business Owners Tell Themselves with Lisa Bloom

There’s something special about storytelling. It has the ability to change the way we see the world – and even ourselves.      As humans, we’re hard-wired for storytelling. We love to hear stories, and we love to tell them too.    In fact, storytelling is one of the oldest forms of communication there is.    It’s […]

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