How to Plan and Manage Marketing Projects with Gray MacKenzie

The first step in using a project management tool is to define your project management methodology.    This will help you identify the roles and responsibilities of each team member, as well as define the process that they’ll use to manage their time.      That’s why we brought Gray MacKenzie, Co-Founder of ZenPilot, onto […]

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How One Link Building Agency Got Links from New York Times and Rolling Stones, Aaron Anderson from LinkPitch.io

It’s no secret that networking is an essential part of career and business success.    But did you know there are parallels between networking and link building?   Just like networking builds relationships, links create relationships between websites.      Link building involves the process of creating inbound links to your website, which is important […]

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Zeenk’s DTC Ads Analytics Strategy with Brian Eberman

It’s no secret that not all audiences are created equal. Some are more important, some are more engaged, and some are more lucrative. So how do you identify and tier your audience?     The first step is to understand the different types of audiences.    There are three primary types:  Prospective customers or clients   […]

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