The guest on today’s episode is Derek Champagne, marketer and author who has helped build some of the biggest companies and brands in the business. He’s spent his career developing a process that helps marketers identify the best opportunities and learning when to act.
Don’t Buy a Duck
In this day and age of internet marketing, business owners and marketers are bombarded with new solutions and new sales funnels all offering solutions to every problem imaginable. Champagne compares this to one of his childhood experiences. He recalls finding a duck at a yard sale and immediately knowing he had to buy it. It wasn’t until he was driving home with his family that he realized perhaps owning a duck isn’t as fun as actually buying a duck. This became the inspiration for his marketing book Don’t Buy a Duck, which helps marketers break away from the pressure to try the wrong things.
The 5 Crisis Points
If you want to be a smart marketer, you need to identify your five crisis point. These simple points are what forms the foundation of any marketing plan, but they’re easy to overlook. The first one is to simply know who you are. What is it that makes your business different? What is it that attracts customers to you?
Tip 1 Who I am
This might mean understanding your competition. As a marketer, you need to learn who your customers are to see what they’re doing with their own campaigns and their own messaging. Analyzing these things from your competition help show you what works and what doesn’t. You can create a voice that speaks to your audience and breaks from the competition.
Tip 2 Knowing Your Audience
Next, you need to know your audience. Champagne compares knowing your target audience to knowing your date. You wouldn’t take someone out on a date if you didn’t know what food they liked, would you? Similarly, you wouldn’t consider yourself to be in a successful relationship if you don’t even know your partner’s birthday, right? This is the same for your target audience. If you don’t know exactly who you’re talking to, how do you know if your message is being heard?
These five crisis points are the building blocks of your marketing strategy. If you don’t have them formulated, you can’t expect to make the most of the right opportunities. It’s easy to fall for the shiniest marketing strategies you see on social media, but these might not be right for your business if you don’t have your crisis points.
To hear more tips from Derek Champagne and to learn all five of his crisis points, listen to the entire episode of the Garlic Marketing Show podcast! Don’t forget to subscribe to never miss a marketing tip!
What You’ll Learn:
- The 5 crisis points
- 3 buckets to strategy
- Derek’s inspiration for Don’t Buy a Duck
Connect with Derek:
Links and Resources:
- Episode 97: The New TV: Instagram Stories with Craig Ballantyne
- Episode 96: Becoming a Trusted Advisor with Jay Fiset
- Episode 95: Storytelling Through Podcasts with Jordan Harbinger