The Garlic Marketing Show guest this week is a fitness marketing guru who has taken over social media with his branding skills. Craig Ballantyne shares his advice for building a business over social media and how to invent a personality that sells.
Social Media Marketing
When it comes to marketing your business over social media, you need to sell yourself. Your audience needs to know, like, and trust you as a person. You’re creating a personality that connects with others. Ballantyne urges business owners and marketers to be themselves no matter what. If you’re authentic to your personality, you’ll build a strong tribe on these social media platforms.
In 2018, social media is constantly evolving and changing the way we interact with customers. Everything about storytelling and sharing has elevated recently, especially with the introduction of Instagram Stories. This encourages marketers to share stories through video, and Ballantyne wouldn’t have launched a huge Instagram fitness empire without utilizing video.
To get noticed on Instagram, Ballantyne has key steps. First, gain credibility. He calls this “manufactured celebrity,” which means knowing how to leverage your own experience and referrals to work for you. Then, reinvent yourself into what your customers want. Recognize the needs of your customers and be prepared to meet it.
He calls this mindset “business media” because he uses social media for his business alone. He’s always looking forward, and that’s why he’s so focused on Instagram Stories. This is the New TV, Ballantyne argues. These videos are what people are watching, and it’s how younger audiences are buying.
As audiences are getting younger, people are turning away from emails and text. They want to see visuals. That’s why videos are so popular. If marketers want to get businesses noticed, they need to take advantage of videos and video platforms like Instagram Stories. This New TV is the new normal.
What You’ll Learn:
- How to Gain 4000 Followers on Instagram
- How to Structure your Instagram Stories
- How to Sell Seats to Masterminds
Connect with Craig:
Links and Resources:
- Episode 96: Becoming a Trusted Advisor with Jay Fiset
- Episode 95: Storytelling Through Podcasts with Jordan Harbinger
- Episode 94: Marketing with Paid Ads: Making the Most of Your Money with Duane Brown