Podcasts have taken the world by storm in the last few years. Now, they’re really experiencing a moment in the spotlight as there are more podcasts than ever before on every topic imaginable. Jordan Harbinger, a podcast expert, is a guest on The Garlic Marketing Show this week and he shares how he uses podcasts to promote valuable content.
Harbinger has been in the podcast business for over 6 years. That means he was one of the first people to recognize the potential of podcasts, and he’s been mastering this medium ever since! His podcast The Art of Charm has an impressive number of subscribers (think millions!) and features leading entrepreneurs, celebrities, and other experts in success.
Forbes named him one of the best relationship-builders in the world and it’s easy to see why. Harbinger brings his charm and charisma into every project, encouraging his listeners to not only appreciate his insight but to value his content.
Power of Interviews
Much of this content lies in the art of the interview. Podcasts have the power to be incredibly informative, but only if the host can gather compelling stories from those they interview. The best way to connect with listeners is through the sharing of stories. Everyone has a story, and podcasts give listeners the chance to experience these stories first-hand in a way no other medium does.
Learning how to be a great storyteller is the key to a successful podcast! This is what sets podcasts apart from other marketing mediums, and it’s what separates businesses from their competition. To listen to more of Harbinger’s tips on how to reach success podcasting, listen to the full episode.
What You’ll Learn:
- The value of storytelling
- Importance of being unique from other competitors
- Building relationships with clients
Connect with Jordan:
Links and Resources:
- Episode 94: Marketing with Paid Ads: Making the Most of Your Money with Duane Brown
- Episode 93: The Future of SEO: Thinking About More than Ranking with Sam McRoberts
- Episode 92: Facebook Updates and What They Mean for Marketers Featuring Amanda Bond