Many look to the Ice Bucket Challenge and say, “I want that marketing success!” Unfortunately, their mindset may lead them down the wrong path to duplicating the success of the ice bucket challenge. I see 4 key Mindsets to duplicating the success of the Ice Bucket challenge in your marketing. Warning: There is some instruction ahead, […]
Punctuated Equilibrium Mindset
That’s a big phrase, Punctuated Equilibrium. I promise this could be a life changing mindset. My Punctuated Equilibrium At Rollins College, we had a thing called J Term, where we took a course in January that was completely outside of your major. One year, I took evolutionary biology. That was the class that brought about the […]
The Fat and Unprofessional Mindset
“You look fat and unprofessional.” That heading probably got your attention. Many people have at least one of those insecurities – “I look fat” or “I look unprofessional” – bouncing around in their head, preventing them from marketing, or doing their best marketing. There is always going to be a reason not to market or do your most […]
The Top Performer Mindset
Searching for Social Media Marketing Success Mindset
The 1% Mindset
This post does not discuss economic inequality. This is about improvement. Two time internet maven, Tony Hsieh, founder of Zappos, portends the power of the 1% mindset. At Zappos, they try to improve 1% daily, an incremental improvement. Judging that Amazon bought Zappos for a 10 figure sum at the bottom of the recession, I […]
Mindset Mondays: Do Something Special Mindset
Mindset Mondays: The Fixed Lens Mindset
The Business Blogging Mindset
“You never have talkers block.” – Seth Godin. Want to know the secret to creating an amazing business blog? Write (or create) lots of original blog posts. Think about it like Jazz. You might play the same song over and over, but it’s different every time. Jazz musicians play off of the environment, the audience, and […]