We closed our office at authenticWEB for Martin Luther King, Jr. Day. I think observation of the holiday is important irrelevant of your view. I had big plans for writing this Mindset Monday on that topic. Try as I might, I did not “feel” it. It’s not that I am not inspired by the history […]
Getting The Story Mindset
For many reasons, we have become afraid of our stories. I believe the evolution of advertising, and fear of rejection, made us afraid of our stories. However, story is the weapon of all weapons of influence. “Branding is for cattle. People buy stories. Branding is what you do when there is nothing original about your product.” […]
Yahoo Proves Domain Names will become obsolete, .COMs the next .BUST
I was a trader for many years and still am interested in markets. I started out with comic books in the 80s (still holding on), then stocks, options and currencies. In NYC I worked as an investment commercial broker dealing in the BIG properties. I am even quoted calling the pullback of commercial real estate […]
Mindfulness Mondays: Stop Comparing
Get That Baby Out : Mindset Monday
The beauty of the internet lies in all of the ways to quickly communicate. Herein lies the problem, because each method of communication leads to another skill set. For many of us we were brought up on two forms of communication, writing and speaking. Because there were only two forms of communication, the nuance […]
Remembrance : Mindset Mondays
Mindset Monday: Gratitude For Your Business
“Gratitude is not only the greatest of the virtues but the parent of all others” Cicero This week, try using Gratitude to be powerful driver in your business and your marketing. There are many ways to do this. Thank you cards are so simple but a great marketing tool. Remember when we market, we are […]
Trick or Treat? : Online Snark from Vooza.com
Michael Port, author of “Book Yourself Solid” and “Beyond Booked Solid” Posted This video yesterday on Facebook. I agree with the video for the most part. Business cards are stupid. (I often have none) You have my email address. That is how we got here in the first place. True the Video is funny. Yet, […]
Having Fun When You Should Not: Mindset Mondays
You are overwhelmed. So am I. The Information Revolution aims heatseeking missiles at our attention span, at our happiness, and challenges what matters to you. I saw a celebrity complain about Mondays in a tweet this morning. Someone that obviously has the world by the short hairs, complaining about Mondays. Really? Is there any hope […]
The Curse Of The Expert
Halloween’s coming so let’s talk about this insidious curse. You are the expert so you should be the best at marketing you, right? You should know that anytime anyone ends a sentence in “right?” the answer is “Not Right”. If you are truly an expert in anything, you really can’t see the forest through […]