This week our overall theme is Self Awareness.

There are thousands of ways to do something and there will always be someone saying your way is wrong. Start to get over your fears and pay attention to what you are thinking, have awareness of who you are and why you are doing things the way you are.

Are you chasing the success of others and trying to recreate that success for yourself?

You can never recreate someone else’s success and truthfully will never be happy chasing their success. Success looks different for everyone, start to think about what success looks like for you.

As a business owner you need to ask yourself hard questions. Why do you want to be successful? If you can’t answer this question you may find yourself making decisions for the wrong reasons and ultimately end up in the wrong place.

We all have limiting beliefs that we need to address; these beliefs hold us back from reaching a much higher level. Learn how you can start to identify and deal with these limiting beliefs in your business.

Marketing is all about putting yourself out there to change the world.

That is a lot of stress and it is not going to go away. Many people deal with that stress in really bad ways. Start to use that stress energy for something good.

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This week our overall theme is The Trader Marketing Mindset.

Everyone wants that one tactic that will make their marketing start working, but what it really comes down to is your mindset. Marketing is a lot like trading, but instead of goods we are trading for someone’s attention. Start to think about ways that you can view your marketing as an investment.

Many people do not make the connection in a long term marketing investment. If you are able to break even on a marketing effort that is telling your story, what is the long term return of having people remember your story?

There are so many factors in marketing that you have no control over. There is a good chance that you will not have a successful campaign right away and you may possibly lose some money.

If something is truly not working you need to start looking at ways to cut your losses. The best traders in the world are only right 30% of the time, but they are skilled at cutting their losses.

Your marketing campaigns are not always going to yield immediate results. If you are planning to hit that home run on the first try, you will probably be disappointed. The key is to start planning to break even.

Get your story out there and be ready when you find that winning campaign.

All marketers, even the best ones, are emotionally involved in their campaigns. It’s easy to let your ego get in the way, when really it should just be a numbers thing.

Start to think about how you feel. If you are making decisions when you are experiencing negative emotions, such as frustration, you will make bad ones.

Be aware of your emotions and learn some ways to keep them in check.

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This week our overall theme will be The Value Marketing Mindset.

Storytelling is very important to marketing but your clients still need to feel value. All really good marketing needs to have value. Think about where your clients are on the know, like, trust scale and figure out different ways to provide relevant value.

Perception is not just thinking, it is feeling it. Many business owners feel they need to add services to increase value. Adding services might look like added value but does your ideal client perceive that value? Start to look at your marketing efforts and figure out how you can increase value perception.

As experts we often forget that something we consider to be simple can be very valuable to our clients. This simple value can have a huge impact. If you can find these simple values you can help people very easily.

Your marketing does not need to be all about your business. Often when you bring 2 pieces of value together there is a synergistic effect. Think about your ideal client and determine the ways you are uniquely qualified to help them.

As people move down the know, like, trust scale are you still providing value? Think about ways you can increase the perceived value to those clients that have come to trust you. This is not about acquiring more customers, it is about increasing the value to the clients that know, like and trust you.

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