Marketing with the Mind of a Trader

I was a successful trader for years. I used trading profits to start my current company. I still trade my own money. One thing I learned early on from much research is that the only commonality to great traders was mindset. Many people think great traders are geniuses, but few are. It’s all about trade […]

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The Walt Disney Mindset

If you have not seen “Saving Mr. Banks” do it. It’s inspiring, insightful and reminds us of many things we may have forgotten. Having grown up in the shadow of the Mouse, I probably know more about the man and myth of  Walt Disney than most. I also have read quite a bit on the […]

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The Cable Movie Mindset

Have you ever watched just parts of a movie on HBO, but later realized you eventually saw the entire film? You may have seen the beginning, then near the end, then all different parts in nonlinear fashion. There is always that scene that you see over and over. You never really have time to finish […]

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The Stop Being Right Mindset

Instead of being right this week, be kind. When someone calls you up with a question that makes no sense, ask  yourself  “Why are they asking this question?” Ask this with kindness instead of anger and frustration. When someone tells you something completely off the wall, ask “How can I better understand where they are […]

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The Learning to Play the Instrument Mindset

Have you ever learned to play an instrument? Have you learned an art form? I am sure in your profession you have learned multiple techniques. If not, I am sure you have played some of the newer more complex video games.  In either case, multiple techniques are required to become proficient.  You improve each aspect […]

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The Courageous Mindset

“Don’t try to win over the haters; you are not a jackass whisperer.” – Brené Brown I was listening to the audio book version of Brené Brown’s book, “The Gift of Imperfection” as I am preparing to launch my F1 Marketing Campaign.  Part of her message is embracing authenticity and confronting shame to live out our […]

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The Stand Up Comedian Mindset

I often talk to business owners that are immediately afraid that their marketing materials will be stolen.  These business owners want to protect their content and their “brand”. They are afraid that their photos are going to be reproduced, that someone will duplicate their techniques. The greatest standup comedians in the world go out and […]

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The Panting Dog Mindset

I have been listening to two books – “What Einstein Kept Under His Hat” by Wolke and “You Are Now Less Dumb” By David McRaney.  Both are about science.  The first is about the science of food, the second, your brain and thinking. They converge in relating you to a panting dog. So what do […]

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The Malaysian Mindset

This blog post has nothing to do with Malaysia, except the airliner. It’s been missing for some time. I would have to say possibly entering a cold war with Russia is globally more important than figuring out where this plane is. Yet, the world is still more intrigued by the mysterious disappearance. This story, and the […]

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The authentic MINDSET

I was crossing the Throgs Neck Bridge when I first heard authenticity defined. I was listening to Seth Godin’s “All Marketers are Liars”. I understood the world was changing for business.  This was before the big Facebook revolution, but it was close.  I knew the noise was becoming both a detriment and a opportunity.  The […]

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