For those of you that don’t know, Jim Collins has authored some of the most comprehensive books on what it takes to build a great company, including Good to Great and Great by Choice. These are based on studies of companies that grew 10 times their industry average, across many different industries. When I look around, […]
The Hopeful Mindset
The Yes Mindset
Welcome to the first video Mindset Monday! This week’s Mindset features one of Infusionsoft’s certified consultant trainers, Mark Bailey. I was out in Arizona a few weeks ago for Certified Partner Training at Infusionsoft’s headquarters, and I had the pleasure of interviewing Mark about what he feels is the most important mindset a small business […]
The Broken Brain Mindset
How do you always win at marketing? : Run your own race
The ABC Mindset
“Nothing was ever purchased without someone first buying a story.” – Me “Always be closing.” – Glengarry Glen Ross Coffee is for closers. Depending on your age, you may or may not have heard that saying. Going for the close in the Digital Marketing Age is the kiss of death. We can feel the sale and our brains […]
Curing the Disease of Knowing
“Presuming to know is a disease. First realize that you are sick; then you can move toward health.” Mitchell, Stephen (2009-10-13). Tao Te Ching (Perennial Classics) (p. 78). HarperCollins. Kindle Edition. The allure of Internet marketing for me has always been the data. I have realized it can also be the poison pill. So often […]
Taming the Mustang Mindset
Training a mustang is said to be extremely challenging. There are two ways to tame a mustang. You can fight it and beat it into submission. The other option is you can slowly, consistently, gain its trust. Either way you must never forget that the mustang is inherently wild. Your mindset is the same way. […]
The Investment Mindset
Most people view their marketing as an expense. Every payment, every minute spent on marketing costs you money. The truth is, if you are a business owner, marketing is the best investment you can make. There is no other business that you have as much clarity in. If you invest in Apple, Google or another business you […]
The David and Goliath Mindset
Malcolm Gladwell discusses advantages and disadvantages in his most recent work, David and Goliath. In short, many of the things we think are advantages are actually disadvantages and vice versa. The classic is the title story of David v. Goliath. A little guy gets lucky in his battle with a giant. Everyone knows this. Upon […]