“Nothing was ever purchased without someone first buying a story.” – Me “Always be closing.” – Glengarry Glen Ross Coffee is for closers. Depending on your age, you may or may not have heard that saying. Going for the close in the Digital Marketing Age is the kiss of death. We can feel the sale and our brains […]
Curing the Disease of Knowing
“Presuming to know is a disease. First realize that you are sick; then you can move toward health.” Mitchell, Stephen (2009-10-13). Tao Te Ching (Perennial Classics) (p. 78). HarperCollins. Kindle Edition. The allure of Internet marketing for me has always been the data. I have realized it can also be the poison pill. So often […]
Taming the Mustang Mindset
Training a mustang is said to be extremely challenging. There are two ways to tame a mustang. You can fight it and beat it into submission. The other option is you can slowly, consistently, gain its trust. Either way you must never forget that the mustang is inherently wild. Your mindset is the same way. […]
The Investment Mindset
Most people view their marketing as an expense. Every payment, every minute spent on marketing costs you money. The truth is, if you are a business owner, marketing is the best investment you can make. There is no other business that you have as much clarity in. If you invest in Apple, Google or another business you […]
The David and Goliath Mindset
Malcolm Gladwell discusses advantages and disadvantages in his most recent work, David and Goliath. In short, many of the things we think are advantages are actually disadvantages and vice versa. The classic is the title story of David v. Goliath. A little guy gets lucky in his battle with a giant. Everyone knows this. Upon […]
The Growth Mindset
I love to read on the topic of entrepreneurship. I especially love biographies and autobiographies. There are two big themes I have seen in all successful people. One consistent theme is overcoming adversity. The second theme consistent with success is it’s sister, the Growth Mindset. The Growth Mindset, as framed by Carol Dweck in the […]
The Labor Day Mindset
Duplicating The Ice Bucket Challenge Success
Many look to the Ice Bucket Challenge and say, “I want that marketing success!” Unfortunately, their mindset may lead them down the wrong path to duplicating the success of the ice bucket challenge. I see 4 key Mindsets to duplicating the success of the Ice Bucket challenge in your marketing. Warning: There is some instruction ahead, […]
Punctuated Equilibrium Mindset
That’s a big phrase, Punctuated Equilibrium. I promise this could be a life changing mindset. My Punctuated Equilibrium At Rollins College, we had a thing called J Term, where we took a course in January that was completely outside of your major. One year, I took evolutionary biology. That was the class that brought about the […]
The Fat and Unprofessional Mindset
“You look fat and unprofessional.” That heading probably got your attention. Many people have at least one of those insecurities – “I look fat” or “I look unprofessional” – bouncing around in their head, preventing them from marketing, or doing their best marketing. There is always going to be a reason not to market or do your most […]