I do not hunt. I certainly do not condone The Most Dangerous Game. Yet growing a small business in the digital age is very much like hunting. If you want faster, higher return results you need a Laser Focused Hunting Mindset. Although I have never hunted, I have partaken in the bounty of the hunt […]
Mindset Monday : Playing out of the rough
The Why of Mindset Monday
Your day can get away from you. Your week. Your year. Your career. Your life. In these days of information overload, its easy to put our head down and just grind through work. It’s easy to find urgent work: the “false” urgent of the email inbox, completion of a mundane task with no real purpose. […]
Chipping Away : The Michelangelo Mindset
Many people think that one thing is going change their business. There is not one thing that happens either to make or break your business. It is a combination. Michelangelo did not create David in a day. There were studies after studies he created in drawings, sometimes improving, sometimes not. And then he chipped away. […]
Stop Thinking Linearly
With the age of the internet, we have moved far away from linear thinking. We have stopped deciding linearly. I don’t think we ever really decided linearly. However, before the internet, our research for businesses like yours was limited generally to word of mouth/referrals, advertising, your basic marketing materials and the yellow pages. An occasional press […]
Get the Personal Mindset
The Problems with Broadcasting Social Media People always ask me how they can make their social media automatic to all channels, Twitter, Facebook, Google+, etc. I too fall into the trap of wanting to broadcast. Intuitively, it makes sense. “Broadcast to enough people and the message will reach the right person.” There are two problems […]
Embrace your worst
Getting The Story Mindset
For many reasons, we have become afraid of our stories. I believe the evolution of advertising, and fear of rejection, made us afraid of our stories. However, story is the weapon of all weapons of influence. “Branding is for cattle. People buy stories. Branding is what you do when there is nothing original about your product.” […]
Yahoo Proves Domain Names will become obsolete, .COMs the next .BUST
I was a trader for many years and still am interested in markets. I started out with comic books in the 80s (still holding on), then stocks, options and currencies. In NYC I worked as an investment commercial broker dealing in the BIG properties. I am even quoted calling the pullback of commercial real estate […]