The beauty of the internet lies in all of the ways to quickly communicate. Herein lies the problem, because each method of communication leads to another skill set. For many of us we were brought up on two forms of communication, writing and speaking. Because there were only two forms of communication, the nuance […]
Remembrance : Mindset Mondays
Mindset Monday: Gratitude For Your Business
“Gratitude is not only the greatest of the virtues but the parent of all others” Cicero This week, try using Gratitude to be powerful driver in your business and your marketing. There are many ways to do this. Thank you cards are so simple but a great marketing tool. Remember when we market, we are […]
Trick or Treat? : Online Snark from Vooza.com
Michael Port, author of “Book Yourself Solid” and “Beyond Booked Solid” Posted This video yesterday on Facebook. I agree with the video for the most part. Business cards are stupid. (I often have none) You have my email address. That is how we got here in the first place. True the Video is funny. Yet, […]
Having Fun When You Should Not: Mindset Mondays
You are overwhelmed. So am I. The Information Revolution aims heatseeking missiles at our attention span, at our happiness, and challenges what matters to you. I saw a celebrity complain about Mondays in a tweet this morning. Someone that obviously has the world by the short hairs, complaining about Mondays. Really? Is there any hope […]
The Curse Of The Expert
Halloween’s coming so let’s talk about this insidious curse. You are the expert so you should be the best at marketing you, right? You should know that anytime anyone ends a sentence in “right?” the answer is “Not Right”. If you are truly an expert in anything, you really can’t see the forest through […]
Learning is not the key to success in the future.
“It’s not the medium, it’s the story”
Online Video, SEO, Websites, Social Media, Radio, TV, Direct Mail are all medium. The Story of you and your business is what matters. Get that down and all you have to do is slightly reformat for the medium. Read this article by the incredibly motivating Steven Pressfield, author of one of favorite books, The […]
Overcoming A Decrease in Email Open Rates Caused By Gmail
Mailchimp reports email open rates are down Mailchimp, a leading email service provider, reports email open rates for “email newsletters” and the such are down. This means less people opening your newsletter that you spent so much time to craft. This is because the new Gmail is filtering is helping people (like me) overcome an […]