This is the fourth part of a 5 part series that will help you add video to your agency. Today you will learn what you need to do to use video to increase your bottom line. Creating a system is the first step in this process. You can add video with your current team if […]
Video Agency Mastermind: Adding SEO Services to Your Agency
This is the third part of a 5 part series that will help you add video to your agency. This part focuses on adding SEO to your agency. SEO these days is about creating great original content. Clients are often worried about someone stealing their content. This can be a concern with written content but […]
Video Agency Mastermind: Creating Authentic Content
This is the second part of a 5 part series that will help you add video to your agency. Today we focus on creating authentic content for your clients. At authenticWEB our primary niche is attorneys. Attorneys are fantastic technical writers although when they are looking at marketing copy they see it as their technical […]
Video Agency Mastermind: Gaining Your Client’s Trust
Branding is for Cattle. People Buy Stories.
The Gladwell Effect: Mental Bricolage
Understanding the Gladwell Effect will make you think more effectively, improve your results and make you more successful. It’s not about 10,000 hours, or Sneezers, or David and Goliath, but in a way it is. We are all looking for the secret to be more productive, to do more in less time, and to create our […]
Fire this person and get more out of your team
What the Google Glass Fail means to Your Business
According to SEJ author Matt Southern, Google Glass is on its way out. It was a big idea, with great initial reception, from brilliant people with lots of money, clout, plenty of research and marketing expertise. Oh, and they control the information flow FOR THE ENTIRE WORLD. So what’s the Google Glass Faile mean to your business? […]
The Two Keys to Authentic Storytelling for Your Business.
There are two key mindsets when it comes to telling your story best. One is speaking to your ideal client. We must think what is relevant and what resonates with them. The second one is a willingness to be open. The more open you are about your story and willing to differentiate, the better your […]
The Jim Collins Mindset
For those of you that don’t know, Jim Collins has authored some of the most comprehensive books on what it takes to build a great company, including Good to Great and Great by Choice. These are based on studies of companies that grew 10 times their industry average, across many different industries. When I look around, […]