This is the final part series to help you add video to your agency. Now that you have your equipment and systems in place how do these videos fit into your marketing funnels? The great videos you are creating need to be seen multiple times. These can be linked to in emails, posted on social […]
Video Agency Mastermind: Creating a Video System
Video Agency Mastermind: Adding SEO Services to Your Agency
This is the third part of a 5 part series that will help you add video to your agency. This part focuses on adding SEO to your agency. SEO these days is about creating great original content. Clients are often worried about someone stealing their content. This can be a concern with written content but […]
Video Agency Mastermind: Creating Authentic Content
This is the second part of a 5 part series that will help you add video to your agency. Today we focus on creating authentic content for your clients. At authenticWEB our primary niche is attorneys. Attorneys are fantastic technical writers although when they are looking at marketing copy they see it as their technical […]
Video Agency Mastermind: Gaining Your Client’s Trust
Branding is for Cattle. People Buy Stories.
The Gladwell Effect
Understanding the Gladwell Effect will make you think more effectively, improve your results and make you more successful. It’s not about 10,000 hours, or Sneezers, or David and Goliath, but in a way it is. We are all looking for the secret to be more productive, to do more in less time, and to create our […]
Do you feel like you are doing all of the work in your business? Fire this person.
What the Google Glass Fail means to Your Business
According to SEJ author Matt Southern, Google Glass is on its way out. It was a big idea, with great initial reception, from brilliant people with lots of money, clout, plenty of research and marketing expertise. Oh, and they control the information flow FOR THE ENTIRE WORLD. So what’s the Google Glass Faile mean to your business? […]
The Two Keys to Authentic Storytelling for Your Business.
There are two key mindsets when it comes to telling your story best. One is speaking to your ideal client. We must think what is relevant and what resonates with them. The second one is a willingness to be open. The more open you are about your story and willing to differentiate, the better your […]