Major Takeaways from PartnerCon 2015

Written by

PartnerCon 2015 was tons of fun. I was surrounded by great people doing great things, and I was inspired by all my fellow agency owners and entrepreneurs to really kick authenticWEB into hyperdrive in 2016. I didn’t want to miss or forget anything from PartnerCon, so I took the opportunity to ask people what their […]

Read More

Video Agency Mastermind: Using Video in Your Marketing Funnels

Written by

This is the final part series to help you add video to your agency. Now that you have your equipment and systems in place how do these videos fit into your marketing funnels? The great videos you are creating need to be seen multiple times. These can be linked to in emails, posted on social […]

Read More

Video Agency Mastermind: Creating a Video System

Written by

This is the fourth part of a 5 part series that will help you add video to your agency. Today you will learn what you need to do to use video to increase your bottom line. Creating a system is the first step in this process. You can add video with your current team if […]

Read More

Video Agency Mastermind: Adding SEO Services to Your Agency

Written by

This is the third part of a 5 part series that will help you add video to your agency. This part focuses on adding SEO to your agency. SEO these days is about creating great original content. Clients are often worried about someone stealing their content. This can be a concern with written content but […]

Read More

Video Agency Mastermind: Creating Authentic Content

Written by

This is the second part of a 5 part series that will help you add video to your agency. Today we focus on creating authentic content for your clients. At authenticWEB our primary niche is attorneys. Attorneys are fantastic technical writers although when they are looking at marketing copy they see it as their technical […]

Read More

Video Agency Mastermind: Gaining Your Client’s Trust

Written by

Welcome to the first of a 5 part series aimed at helping you add video to your agency. Today we will look at your clients and focus on gaining their trust. All agencies have dealt with crazy clients that do not approve anything or wonder what they are getting for their money. Many times this […]

Read More

Branding is for Cattle. People Buy Stories.

Written by

I’ve heard variations of that quote attributed to Roy Disney Jr. I am not saying your “brand” is not important. It is. You are defining Brand the wrong way Most people define brand the wrong way. They think of it as a logo, or colors. That’s not a brand, at least not the one you […]

Read More

The Gladwell Effect: Mental Bricolage

Written by

Understanding the Gladwell Effect will make you think more effectively, improve your results and make you more successful.  It’s not about 10,000 hours, or Sneezers, or David and Goliath, but in a way it is. We are all looking for the secret to be more productive, to do more in less time, and to create our […]

Read More

Stop being the smartest person on your team

Written by

Ever get that feeling that you are doing most of the work and your team is, well, not a team?  I have felt that way in the past.  Thanks to the audiobook, Multipliers, I quickly figured out the culprit and started his exit from the company. That culprit is me. Well, “Diminisher” me. Being the […]

Read More

What the Google Glass Fail means to Your Business

Written by

According to SEJ author Matt Southern, Google Glass is on its way out. It was a big idea, with great initial reception, from brilliant people with lots of money, clout, plenty of research and marketing expertise. Oh, and they control the information flow FOR THE ENTIRE WORLD. So what’s the Google Glass Faile mean to your business? […]

Read More