“It’s not the medium, it’s the story”

  Online Video, SEO, Websites, Social Media, Radio, TV, Direct Mail are all medium.  The Story of you and your business is what matters.  Get that down and all you have to do is slightly reformat for the medium. Read this article by the incredibly motivating Steven Pressfield, author of one of favorite books, The […]

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Overcoming A Decrease in Email Open Rates Caused By Gmail

Mailchimp reports email open rates are down Mailchimp, a leading email service provider, reports email open rates for “email newsletters” and the such are down.  This means less people opening your newsletter that you spent so much time to craft.  This is because the new Gmail is filtering is helping people (like me) overcome an […]

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[Mobile, SEO, SEM, Social Media] as just Small Business Online Strategy : Save money with the same story

We all tell stories about our businesses. We dont strategize different stories and different systems for current clients, potential clients, referral sources, friends,family and employees.  If we are telling a resonant story, we just adapt that a little bit to the audience. Mobile, SEO, SEM Social Media and Web Strategies for small business do not […]

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Being First When Its Matters. Define Process not Promise.

When Google Plus came out, everyone rocketed to their smartphone and emailed me, “What do I do with Google Plus for my business?” Google Plus is hanging on, but not where most want to be. Now everyone needs an App. Or QR codes. The fact is, there is so much new technology coming out these […]

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It’s not about loving the team

FYI Slight Rant Ahead. I love a few teams.  I love the ideology, what the teams represent and the fans.  Sometimes, it’s who my parents likedMost of them are Wisconsin teams.  Do I know stats, or the current roster?  Most likely not. Do I know the starting lineup for the Packers?  I just know I […]

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An Instruction Manual For Your Brain | Absolute Must Reading for The CEO (and anyone that is in a job where you must think)

The Owners Manual for your most important piece of technology | Your Brain Do you remember “The Greatest American Hero”?  The premise was that teacher Ralph Hinkley was given this amazing piece of technology, a flying super suit, with no instruction manual.  He slowly finds new things it could do throughout the series. Eventually, he […]

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Things I learned from Steve Jobs

I took my first computer class in 1981 at 7 years old.  It was programming on an Apple IIe.  Thanks to Steve Jobs I learned I loved computers. I learned that shipping things then fixing them is the best way.  Nothing will ever be perfected in the lab. I learned to have a vision and […]

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